Kayali's Eden Juicy Apple Is the Brand's First Bright Sweet Scent
one of my favorite fragrance brands, Kayali, has recently released a new scent inspired by apple, and they are leaning all into the folklore surrounding the forbidden fruit. Eden Juicy Apple 01 not only nods to the book of Genesis but brings back the nostalgia of iconic apple fragrances of the early aughts, like Ralph by Ralph Lauren and DKNY's Be Delicious.
I love a sweet, fruity scent, but so often in fragrance, that means either red berries or citrus. The apple is a really fun note to play with because it can be sweet, tangy, bright, tart, sour, or mellow. Kayali is known for its rich, sweet, and spicy fragrances. They're some of the best and most accessible scents on the market, but Eden Juicy Apple 01 is something entirely new for them.
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The fragrance is bright, tangy, and, yes, juicy. The sweetness is accented by blackcurrant, pink grapefruit, and lychee at the top, making it much more than just a one-note apple scent. In the middle, you'll find berries, raspberry blossom, jasmine, and rose. At the base, there is vanilla, amber, moss, and musk. The sweetness is balanced by the rest of the notes around it, so while it's very fruity, it never gets headache-inducing.
Everything about Eden Juicy Apple 01 fascinates me, from the name to the scent profile. I was lucky enough to talk to Kayali's founder, Mona Kattan, about the new fragrance. Keep scrolling to read everything she had to say.
Eden Juicy Apple 01 is different from anything Kayali has ever done before. What inspired this shift?
I wanted to create a true, fruity floral fragrance that would channel a fun and youthful mood. Eden Juicy Apple 01 creates the ultimate nostalgia, and it reminds me of those scents we wore when we were younger, but a more elevated version with a luxurious touch to it.
How would you describe the fragrance?
In three words: vibrant, playful, and juicy. Eden is our first fruity floral fragrance, and the hero note in this scent is the red apple. It is a refreshing, mouth-watering ingredient, especially when mixed with lychee, jasmine, wild berries, vanilla, and musk. When you smell it, it's almost good enough to eat.
Eden is an everyday fragrance and is an especially great way to start the day. It's super crisp and energizing, just like taking a bite out of an apple. It's been said apples are even better than coffee when it comes to waking you up.
Mona Kattan for Kayali Eden Juicy Apple
Many Kayali scents are so spicy, dark, and heady. What was it like creating a scent like Eden Juicy Apple 01?
I try to mix things up with every juice and make sure we're hitting a different mood and scent profile. With this one, I wanted to channel my '90s high school self. Back then, I was into the Backstreet Boys and Britney Spears and wanted to smell like Cher from Clueless. It was a treat to step into this time capsule to create this juice.
How did you make this apple scent stand out from the ones that came before?
We've used the apple note before in Kayali Elixir 11, but with a deeper, more floral profile. Eden uses apple as the hero note, so it's much more vibrant.
For Eden, we focused on bringing out the juiciness of this note and making it youthful and fresh, which is why you see a lot of other fruit notes, like the exotic and luscious lychee, sparkling pink grapefruit, and tart wild berries.
Tell me about the name. An apple scent with a name like Eden... there's symbolism there.
We decided to call this juice 'Eden' because it was inspired by the first juicy apple that was so tempting. Another reason we chose this name is because it was our first modification of the juice.
Each of our juices at Kayali has a number at the end of the name. For this fragrance, the number is 01. This means even after all of the modifications we made to the original juice—and there were many—we decided to go with the original scent. This is a first for Kayali, so for me, Eden represents a beginning.